This year’s campaign NGO Prevent from Novi Sad, Serbia, started on June 11th by publishing a contest for the best short video on the topic “Support, Don’t Punish”. The idea is that a video needed to send a message that is consistent with key campaign messages. The best video has been awarded money prize.
The next step was the beginning of promoting infographics on social networks Facebook and Instagram Important data for use in the infographics were previously extracted and graphic designer was engaged to prepare layouts. The advantage of the infographics is that they are much more compact and easier to read than the text itself. People like this way of displaying data and this is the reason why this method is chosen. The first of a total of 5 infographics was promoted on June 18th.
On June 21st, Prevent begun to promote previously created Facebook profile picture frame, with the logo and campaign message. Those who set up this frame for 7 days, received symbolic gifts from the Prevent Association (game similar to “Don’t get angry, man” created by the Prevent members, which indicates dangers of using psychoactive substances).
On June 21st, the press release was sent about the action of the Prevent Association in Novi Sad, within the global campaign. On the same day, the news was posted on the Prevent site and Facebook ads were paid for better promotion of the event. The result was a good response from the media.
The action lasted from 17:00 to 20:00 on 26 June at the city beach “Štrand”. The “Selfie” photo cabin has succeeded in attracting a fairly large number of people, who also had the opportunity to be informed by members of the Association to Prevent and get promotional educational material.